卡尔加利媒体公司创造中文石油杂志《加拿大石油》
PRESS RELEASE
SkinnyFish Media announces historic launch of Chinese-language oil magazine
CALGARY, AB – SkinnyFish Media Inc., publishers of Alberta Oil magazine, has become the first Canadian company to launch a commercial, Chinese-language publication in the People’s Republic of China. In partnership with Chinese Petroleum & Chemical Industry Magazine Co. (CPCI), Canada Oil will provide Canadian-based oil & gas industry news and commentary for Chinese readers.
“Canada’s status as a global energy power means resource-hungry China is paying close attention to what we’re doing and Canada Oil gives the stakeholders of our energy sector a voice – in fact, a Chinese voice,” says SkinnyFish Media president Mike Dodd. “We will bring out the magazine twice the first year – in the spring and autumn. We will then evaluate the results before deciding whether to employ our option to convert to a quarterly format in 2009.”
CPCI, a media arm of the Chinese Petroleum & Chemical Industry Association, whose members – including the likes of CNPC and Sinopec – extend overriding control over China’s petroleum and petrochemical industries, will distribute Canada Oil as a supplement to its own publication, thereby reaching up to 100,000 readers per issue.
Editor-in-chief Sebastian Gault underscored the historic significance of the undertaking. “Canada is an emergent energy powerhouse. China is an emergent economic superpower. Our opportunity is to serve the huge need for an intelligence conduit between their energy industries.”
SkinnyFish Media has expanded its staff to enable Chinese translation and localization of advertising copy and editorial content. Information about each advertiser will be included in the magazine’s directory, which provides a Chinese-language industry guide for government, industry and academia in China.
For inquires, contact Sebastian Gault at 403-663-0083 or sgault@canadaoilmagazine.com.
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